Inventing the worlds best credit card
How old is your credit card? If you're anything like me, it’s at least 5 years, (probably more) … in which case, chances are your needs are fundamentally different today than they were when you got it. Banks have all the data and capability they need to assess whether your ACTUAL use aligns with your product … and this data could then be used proactively, to suggest features, benefits or fee structures that suit your needs TODAY, (not 5+ years ago). If the configuration of a banking product could be recalibrated, on a regular, ongoing basis, such that the customer ALWAYS has the right product, would these be the best banking products in the world?